ASL Bloom

ASL Bloom had a strong concept and an educational mission—but their visibility online was low, with around 874 monthly organic clicks and little traction in search.

We launched a programmatic SEO strategy and built a custom system to support it. In just 15 months:

• 335,000+ organic clicks per month
• 4,862 keywords ranking in Google’s top 3
• 382x traffic growth
• Surpassed their primary competitor’s traffic—nearly doubling it

They now rank #1 for high-intent search terms like “does Duolingo have ASL?”, capturing users actively looking for sign language learning platforms.

Behind the System

To support scale, we developed an internal tool their team uses to manage content efficiently. It’s structured across three levels—signs, word definitions, and variations—making the system both flexible and robust.

Their team can add signs, upload videos, and populate descriptions. We also use AI to help generate example sentences, synonyms, and definitions. After a quick approval step, the content is automatically published—ensuring quality and speed.

Ongoing Collaboration

We continue to work closely with the ASL Bloom team to grow the site—expanding the content, refining the UX/UI, and developing new features to support their long-term goals.